Case Studies & Capabilities
Invasion Digital Media is a full-service creative agency specializing in culturally competent, trauma-informed public awareness campaigns. We transform complex, sensitive public health and civic issues into accessible, empathetic, and high-impact content — managing every step from strategic consulting through final performance reporting.
Consulting & Strategy
Behavioral science meets creative strategy. Evidence-based messaging frameworks, stakeholder alignment, and community focus groups to ensure your campaign resonates from day one.
Ad Creation & Production
Emmy-winning video production, graphic design, scriptwriting, and copywriting. Culturally responsive storytelling that connects emotionally with your target demographics.
Ad Buying & Placement
Strategic multichannel deployment across digital, social, broadcast TV, radio, print, and outdoor platforms — using advanced geotargeting and demographic precision.
Awareness & Outreach
Community-level engagement including event materials, school platforms, healthcare settings, and grassroots distribution to meet audiences where they are.
Efficacy & Reporting
Built-in evaluation with digital analytics, focus group summaries, KPI tracking, and comprehensive impact reports measuring awareness shifts, recall, and behavioral outcomes.
Discovery & Research
We conduct district-based focus groups, stakeholder alignment meetings, and review existing public health data to establish a trauma-informed Message Prioritization Framework.
Creative Development
Scriptwriting, storyboarding, and design concepts are developed with SAMHSA alignment and ADA/508 compliance checks before moving into Emmy-winning video and graphic production.
Targeted Deployment
We execute precision ad buys across digital (Facebook, Instagram, TikTok), broadcast TV, streaming audio (Spotify/Pandora), print, and outdoor transit, utilizing advanced geotargeting.
Measurement & Optimization
Continuous KPI tracking for impressions, reach, and ad recall. We provide mid-campaign check-in reports and a comprehensive final evaluation with actionable recommendations.
Placer County District Attorney
“1 Pill Can Kill” — Fentanyl Awareness Campaign
Placer County faced a rising crisis of fentanyl-related incidents among youth. They needed an urgent, emotionally grounded, and culturally responsive approach to communicate severe risks to youth, caregivers, and the broader community. The critical requirement was to avoid stigma or fear-based tactics that typically cause target audiences to disengage.
1. Strategy & Consulting: We began by conducting focus groups with local youth and consulting with mental health professionals to develop a trauma-informed messaging framework that focused on empowerment and education rather than fear.
2. Production: Our team scripted, cast, and produced a high-end, emotionally resonant PSA. We handled all aspects of the Emmy-winning video production, ensuring the tone was authentic and relatable to the target demographic.
3. Deployment & Outreach: We executed a precision ad-buying strategy across platforms where youth spend their time (TikTok, Instagram, Snapchat) while simultaneously running caregiver-focused ads on Facebook and local broadcast. We also provided physical collateral for school distribution.
- 2025 Emmy Award Winner — Public Service Announcement
- California PIO Video Award — Best PSA 2025
- 42% increase in campaign recall and perceived risk changes among target youth demographics within the first 6 months
- Over 1.2 million verified video views across targeted social media platforms
- Ongoing full communication strategy & ad buying management retained by the county
Florida Wildlife Commission & Guy Harvey
Statewide Fishing & Conservation Awareness Campaign
The Florida Wildlife Commission needed to garner public support for taxpayer-funded conservation programs and educate the public on sustainable fishing practices across the entire state of Florida. The challenge was reaching a highly diverse audience of anglers, families, and outdoor enthusiasts with a unified, compelling message.
1. Strategic Partnership: We facilitated and managed a strategic partnership with conservation icon Guy Harvey to lend immediate credibility and recognizable authority to the campaign’s message.
2. Creative Execution: We developed a statewide educational campaign featuring high-quality video production that highlighted the natural beauty of Florida’s waterways while clearly explaining the impact of conservation funding.
3. Targeted Distribution: We implemented a strategic social media deployment and targeted advertising campaign, utilizing geotargeting around popular fishing locations, marinas, and coastal communities to maximize reach among active anglers.
- Florida Award for Best PSA — 2021
- Association for Conservation Information — Video PSA/Marketing Award 2021
- 28% measurable increase in public awareness and support for conservation funding across all 67 Florida counties
- Delivered over 14.5 million verified impressions across digital and broadcast channels
Ybor City Chamber of Commerce
“Welcome to Ybor” — Community Recovery Campaign
Following a tragic local mass shooting that severely impacted safety perceptions, local businesses, and neighborhood morale, Ybor City needed a culturally appropriate, trauma-informed campaign to help restore community confidence and bring visitors and business back to the historic district.
1. Community Consultation: We worked closely with local business owners, community leaders, and the Chamber of Commerce to ensure the messaging honored the community’s healing process without minimizing the tragedy.
2. Visual Storytelling: We created a visually stunning and emotionally resonant video PSA that highlighted the rich cultural heritage, resilience, and vibrant daytime and evening atmosphere of Ybor City, shifting the narrative away from the isolated incident.
3. Phased Rollout: We managed a carefully timed, phased advertising rollout across digital and social platforms, starting with local community reassurance and expanding outward to regional tourism markets as confidence grew.
- 35% improvement in community safety perceptions based on post-campaign surveys
- Ybor City was named Money Magazine’s Best Places to Live
- Delivered a trauma-informed message that respected the community’s healing
- Demonstrated expertise in sensitive, crisis-response communications
City of Tampa — Water Rights Advocacy
Anti “Toilet to Tap” Public Education Campaign
A controversial city-led water rights transfer project threatened local water quality and public trust. Opponents needed a highly effective, rapid-response public education campaign to mobilize community opposition and halt the initiative — with a highly constrained budget and a short timeline.
1. Rapid Message Development: Operating with a highly efficient $30,000 budget, we quickly distilled complex municipal water policy into clear, impactful, and easily understandable messaging for the general public.
2. High-Impact Production: We produced a hard-hitting video PSA designed specifically for social media virality and shareability, ensuring the message could spread organically beyond paid placement.
3. Mobilization Strategy: We managed a comprehensive PR and targeted advertising campaign that cut through the political noise, educated the public on the specific risks, and provided clear calls-to-action for contacting city officials.
- Successfully curtailed a 10-year, $6 Billion initiative in just two months
- Exceptional ROI — $30K budget vs. $6B initiative stopped
- Generated over 1,500 direct constituent contacts to city officials
- Showcased ability to sway public perception at scale with precision messaging
Youth-Centered, Trauma-Informed Messaging
Campaign language and visuals crafted with input from youth and mental health professionals. Designed to increase protective factors and reduce stigma — never resorting to fear-based tactics.
Multichannel Public Awareness Strategy
Integrated messaging across social media, broadcast TV, radio, school platforms, local events, and parent outreach. We meet your audience where they are — both online and in community spaces.
Behavioral Science & Creative Strategy
Messaging informed by evidence-based prevention models, risk/protective factor frameworks, and social norming tactics aligned with current CDC and SAMHSA recommendations.
Impact-Driven Video & Media Production
Emmy-winning experience producing PSAs for public health agencies. Short-form testimonials, scripted narratives, and animated explainers — all ADA/508-compliant and multilingual-ready.
Comprehensive Ad Buying & Placement
Expertise in managing complex media buys across Facebook, Instagram, YouTube, TikTok, local broadcast television, streaming audio (Spotify/Pandora), print, and outdoor transit advertising.
Performance Measurement & Reporting
Built-in evaluation including surveys, focus group summaries, and digital analytics. Data-informed mid-campaign adjustments and final impact reports measuring awareness and perception shifts.
Insurance & Liability
We hold Commercial General Liability Insurance ($2M), Worker’s Comp ($1M), and Errors and Omissions & Professional Liability ($2M). We are fully prepared to procure any additional required insurances upon contract award.
Local Talent & Community Engagement
We commit to using local talent for commercials and marketing materials. We actively engage community-based organizations for message validation and distribution assistance, ensuring cultural accuracy and increasing campaign resonance.
Accessibility & Standards
All content produced meets SAMHSA prevention communication guidelines and is delivered in accessible formats, including ADA and Section 508 compliance, subtitles, and multilingual capabilities.
Ready to Launch Your Campaign?
Partner with an Emmy Award-winning agency experienced in government contracts, public health storytelling, and full-service campaign management.
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